We want your help in developing transformative solutions that create a better world for our over 20,000 growers across the globe!

As the world's leading global brewer, AB InBev partners with growers around the world to produce malt barley, the primary ingredient in beer. Through our flagship program SmartBarley, we are accelerating agricultural innovations that improve crop productivity and enhance grower livelihoods. 

Open Data & Software Challenge
Predictive Analytics, Machine Learning, and Artificial Intelligence are poised to completely disrupt farming practices with capabilities like object and image processing and pattern recognition. Deploy cutting edge techniques against our diverse data set to create new capabilities.

Hardware Challenge
IoT is transforming the agriculture industry and enabling farmers to contend with the enormous challenges they face. Prototype smart/connected devices and help us open the possibility of new real-time applications and services for growers.



Please refer to terms and conditions, found on the hackathon site here.

Hackathon Sponsors


$4 in prizes

1st Place

Xbox One

2nd Place

Amazon Echo

3rd Prize

Sphero BB-8

Most Creative

Apple TV 4

Devpost Achievements

Submitting to this hackathon could earn you:

How to enter

View event site here for more info.


Paul Miller

Paul Miller
Chief Science Officer, Agrible

Pato Prini

Pato Prini
Global Director Innovation & Analytics, AB InBev

John Rogers

John Rogers
Global Director Agriculture Development, AB InBev

Judging Criteria

  • Technical execution of the Event Solution (1-20 points)
  • Use of the Promoters data set and/or hardware as part of the Event Solution (1-20 points)
  • Desirability and Feasibility of the Solution (1-30 points)
    a. Desirability – will the end users want to use it? b. Feasibility – is this solution something that the end users can implement at scale?
  • Innovation and uniqueness of the Event Solution (1-30 points)

Questions? Email the hackathon manager

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